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Welcome to Action Insurance

Since 1967, from our Madison location, Action Insurance Agency has served the personal insurance needs of Wisconsin residents.  As an independent insurance agency we work for you, not an insurance company.  Representing a carefully selected group of financially sound and reputable insurance companies we're able to offer excellent value for your insurance coverages. 

Our experienced, professional staff is able to tailor the right coverages at a competitive cost for your personal property, casualty, and term life insurance exposures.  From preferred to high risk (SR-22) automobile coverage, to homeowners and renters insurance, along with motorcycles and boats, a policy can be built to suit your requirements.